Baijiahao: a content creation and publishing platform

Baijiahao is a platform for individuals, media organizations, and businesses to create and publish content. Creators can prepare articles, videos, posts, and other formats supported by their account, then submit them through the publishing workspace. Distribution, available formats, and account features may vary by account type, region, and current platform rules.

Creation and management tools

The platform brings together content editing, submission, and performance monitoring. A creator can draft material, add a title and cover where applicable, review the presentation, and submit it for platform review. Account dashboards may provide information about reading, engagement, or audience activity so operators can understand how content performs and adjust future topics. Certain accounts may be eligible for creator programs or commercial features, but access, conditions, and revenue rules are determined by the platform and can change. These tools should not be treated as a guarantee of reach or income.

A typical publishing workflow

Sign in through the official Baijiahao entry point and select the account type that matches the real person or organization. Complete the information and verification requested in the current workspace. Choose a supported content format, write or upload the material, and check the title, cover, links, and rights to every asset. Preview and submit the work, then use the account dashboard to follow its review and publication status. If a submission is rejected, review the platform's explanation and correct the relevant issue before resubmitting.

Who it may suit and what to check

Baijiahao may suit creators who want to publish within Baidu's content ecosystem. Users should provide accurate account information and follow editorial, advertising, and intellectual-property rules. Review, recommendations, audience reach, and commercial features are controlled by platform policies; publication does not guarantee recommendation or earnings. Before using paid content, product links, or advertising tools, confirm the current eligibility and disclosure requirements in the account workspace. Use only text and media that you own or are authorized to publish.

FAQ

Which formats are available? Platform information describes articles, video, and posts; check the signed-in workspace for formats currently enabled for your account.

Is a submission public immediately? A submission may require review. Follow its status in the account workspace.

Will creators definitely earn money? No earnings are guaranteed. Program access, eligibility, and revenue rules are set by current platform policies.